Why Diageo, Heineken and Anheuser-Busch are battling falling alcohol demand?
Alcohol companies have had fewer reasons to say “cheers” in recent years. Volumes have been falling, and the entire business model is undergoing a structural shakeup as younger people drink less. The downturn has been driven by a mix of structural and cyclical forces. Younger consumers are drinking less, inflation has squeezed discretionary spending, and
