From cricket to capital: how the IPL became a $18.5B industry
The Indian Premier League is no longer being valued like a cricket tournament. It is being priced like a scarce, cash-generating media franchise with a captive audience, limited supply and growing institutional demand. That shift became unmistakable in 2026. Royal Challengers Bengaluru changed hands in a $1.78 billion deal in March, while Rajasthan Royals agreed
